Alaïa Has Opened Two New Boutiques
Both of the West Coast boutiques have been conceived by Swedish design studio Halleroed, which also did Toteme’s Los Angeles flagship.
According to Alaïa, “the timeless essence of the maison meets a contemporary and minimal atmosphere” in the two new retail venues.
“The vision behind these spaces is defined by organic shapes and sharp lines, echoing the same language found in Alaïa’s iconic pieces,” the brand said in a release shared first with WWD. “Halleroed’s design philosophy, reflected in the use of pale leather and Carrara marble, creates an intimate yet dynamic environment where Alaïa’s exceptional craftsmanship engages with modern architecture.”
Each store has a unique environment: the Fontainebleau location boasting high ceilings dripping with columnar stalactites, and furnished with a curved, modular curved sofa from the ’70s; the South Coast Plaza boutique featuring a rounded, leather-clad room with a skylight and custom-cut marble tiles that contrast with the circular architecture.
Alaïa, Boutiques, retail design, visual merchandising, interior design,