Aesop store opening in tokyo
Although already present with a store in Shibuya, one of Tokyoâ€˜s main shopping zones, Aesop recently relocated to new and more spacious premises. Now situated alongside Meiji Dori, one of the areaâ€™s most important thoroughfares, on the ground floor of a mixed-use building from the 1980s, the 85 sqm. (915 sq.ft.) retail space can be accessed directly on street level.
`Similar to the cosmetics brandâ€™s previous store in the neighbourhood, this retail space has been designed by local practice Torafu Architects.
The premises were first stripped bare and the exposed concrete shell now serves as a contrasting backdrop of the new setting. Most furnishings are suspended and interconnected by design, lending the design a distinct lightness, as if it has been inserted into the space. An elongated wooden shelving system swoops across the back and side wall, and incorporates subtle light spots in a curved upper edge to highlight the orderly rows of merchandise below. Taking centre stage is a large sink, a signature element of all Aesop stores, is also crafted from wood and has a clearly exposed metal undercarriage that matches the concrete shell.
The left side of the boutique sees more more shelving and yet another sink, both interconnected overhead, and with a similar a curved upper edge that incorporated lighting. Seating is offered to shippers by way of a suspended bench in the corner. The new Aesop store carries the brandâ€™s full range of skin, hair and body products. Location: JPR Harajuku Building, 6-17-11 Jingumae, Ground Floor (Shibuya).
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