Aesop store in San Francisco by Nadaaa architects
Reclaimed timber boxes are piled up to the ceiling to create a wall of shelves at the new San Francisco store for skin and haircare brand Aesop.
Designed by Boston architects NADAAA, Aesop Fillmore Street draws inspiration from pre-twentieth century apothecaries, where assorted bottles and tubes would be displayed on a jumble of wall-mounted shelves.
The boxes were made to measure using reclaimed wooden boards, which were sanded on one side to create a variation between the inside and outside surfaces.
Architect Nader Tehrani explained: â€œAesop has carefully considered dimensions of products as well as a clear methodology of display and presentation. We used these measurements as a means to create and array the boxes to best fulfill the quantity and types of products.â€
Due to the limited width of the store, the boxes are only located on one wall to prevent narrowing the room and they also integrate a wooden counter with two basins.
The remaining walls are lined with cork, as is a second counter that can be moved into different positions.
â€œThe cork is used as a scalar and textural counterbalance to the wall,â€ added Tehrani. â€œCork has a material depth that softens the surfaces and helps attenuate undesired sounds.â€
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