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Aesop’s Tokyo - vintage shop retail environment

Location: Tokyo
Source: think-silly
Made by: Jo Nagasaka
Published in: January 15 2013 / Beauty / Body Shops

Following the launch of Aesop’s Aoyama store, the Australian natural skincare brand’s second store in Japan is recently opened in Ginza. Both designed by Jo Nagasaka, a brain child with Hiroko Shiratori — the brand’s Creative Manager. The location was once a forty seven years old shoe store, the sense of heritage echoes with the authentic DNA of Aesop.

Taking inspiration from the informal name of the street – Red Brick Street – the walls and floor of the shop are built with red bricks, except the wall on the other side is made in concrete. Wooden pieces are placed in between red bricks, alongside vintage-looking metal water tab and signature product arrangement. Red brick wall is a rarity in the Japan, a unique final touch to the down-to-earth atmosphere in store.
Ginza Chuo-ku Tokyo, Aesop’s store design, store designer Jo Nagasaka, retail arhitecture, soap , red bricks, arhitect Hiroko Shiratori, vintage-looking metal water tab, skincare, beuaty shop, skin care shops, japan beuty shops, vintage shops, vintage decor, old shop atmosphere, down-to-earth atmosphere, forty seven years old shoe store

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