adidas SUPERSTAR | Hall of Fame Pop-up Store by URBANTAINER
Over 40 years after its birth, adidas Originalâ€™s iconic all-time classic, the Superstar sneaker, is back in the limelight in the â€œSUPERSTAR | Hall of Fameâ€ pop-up store in Seoul, South Korea. The design concept aims at bringing out the sneakerâ€™s essence, which is expressed in the campaignâ€™s slogan â€œSuperstar is not what you think it isâ€.
The goal was to create an experience space that highlights superstarâ€™s deep involvement and evolution in the heart of popular culture. In order to capture the essence, URBANTAINERâ€™s design team decided to maintain a smuch of the spaceâ€™s original character aspossible. Materials like diamond mesh wire, rhombus steel panels, metal pipes, straps, hotrolled steel sheets and old wood create a refined yet raw environment with a natural flow between emptiness and fullness.
Visitors are guided through an exhibition structured by six grand themes, Hardwood & Backboards, Music& Culture Connection, Art in Superstar, Superstar in Superstar, Collaboration in Superstar, Fashion in Superstar. The content was carefully curated to present the Superstarâ€™s history, music and concert videos of performers who were in love with the sneaker and the creative fruits of collaboration projects with internationaland Korean artists. The inner court is surrounded by a mesh fence, referencing a street basketball court in the 70s, when the Superstar made its debut as an innovative basketball shoe. The shop area was inspired by the charm of a garage, complete with shutter and steel rods holding the sneakers. The stencilled slogan and graffiti tags all over the area infuse a raw energy that reminisce the early days of street culture of which the Superstar was an important part.
Creative director: Younjin Jeong, Jinyoung Yoon
Space design team: Sujung Lee, Donhee Yoon
Brand design team: Minjeong Choi
Photography: Young Kim_Indipos
Pop-up Store, adidas pop up, adidas superstar, URBANTAINER, pop-up store in Seoul, metal pipes, straps, hotrolled steel sheets, stencilled slogan, Sujung Lee, Donhee Yoon, URBANTAINERâ€™s design