7 FOR ALL MANKIND | Flagship Paris
The ethereal space created will act as a container for the display of an exclusive product such as that of “7 For All Mankind”, a deluxe jeanswear brand from the VF Corporation group, distributed internationally in luxury department stores, boutiques and chosen by many Hollywood stars such as Angelina Jolie, Cameron Diaz, Jennifer Garner, Liv Tyler, Jake Gyllenhaal, Ryan Reynolds and Ben Affleck. Light finishes, structures and colours make the furnishing elements float, creating an elegant atmosphere of sophisticated refinement.
Two well-defined areas in “grigio Seven” underline the brand’s identity, bringing back to the concreteness of the physical space in a sort of mono-material container. The central table is exceptionally suspended with steel cables and acts as a “landing strip” for visitors.
Adjustable to different heights, through a system of remote-controlled motors, it is capable of proposing the display in a lively, dynamic and versatile way. In terms of performance, this flagship store immediately positioned itself at the top of the list of the best performing stores of the entire VF Corporate group.
7 FOR ALL MANKIND, Flagship, Paris, interior design, retail design, shop design