This is a review article, all the identification details, designer name and source of the article are mentioned in the up-right corner.
23.02.2018 Fashion Stores

V GRASS FLAGSHIP FASHION BOUTIQUE BY PMDL ARCHITECTURE + DESIGN

Nanjing, China
Made by:
PMDL Architecture + Design
retaildesignblog.

A flagship fashion boutique that fues classic design with contemporary detailing. Architects and interior designers PMDL Architecture + Design have recently completed a new 450 sqm flagship store for fashion brand V Grass in Nanjing, China. Working closely with the client, the PMDL design team developed a scheme inspired by the materiality and grandeur of the Italian palazzo, and the geometrical composition of classical European architecture.

V Grass flagship fashion boutique by PMDL Architecture + Design

The retail floor consists of four spaces, lined in rich silks and white terrazzo, linked axially with grand terrazzo portals. A monolithic terrazzo floor flows through the four retail areas, with luxurious inset bamboo silk carpets in the generous seating areas. The spatial sequence culminates in a 6.5m diameter rotunda.

This is the first V Grass store to incorporate a VIP lounge, which will cater to VIP customers and offer a venue for private receptions and events. The lounge uses a similar materials palette to the retail store, with a darker, more glamorous tone. Floored in warm grey terrazzo, the walls are a lime washed engineered ash veneer. Original artworks inspired by the V Grass couture range line the space, which is envisaged as an immersive brand showcase.

V Grass Nanjing Deji Plaza draws inspiration from the geometric composition of classical architecture and the sharp detailing of contemporary design to create a retail space that is elegant and timeless. Conceived as the welcoming residence of a gracious host, the store offers a journey into the brand, commencing with a hard-paved foyer, leading through a rich drawing room, into a grand salon and culminating in a magnificent rotunda.

Design: PMDL Architecture + Design

V Grass flagship fashion boutique by PMDL Architecture + Design

V Grass flagship fashion boutique by PMDL Architecture + Design

V Grass flagship fashion boutique by PMDL Architecture + Design

V Grass flagship fashion boutique by PMDL Architecture + Design

V Grass flagship fashion boutique by PMDL Architecture + Design

V Grass flagship fashion boutique by PMDL Architecture + Design

V Grass flagship fashion boutique by PMDL Architecture + Design

V Grass flagship fashion boutique by PMDL Architecture + Design

V Grass flagship fashion boutique by PMDL Architecture + Design

Flagship Fashion Boutique, Pmdl Architecture + Design, V Grass In Nanjing, V Grass Store Interior, Luxurious Shops, Luxury Store China, Store Design, Retail Design, 零售设计, 商店设计, Butikkdesign, Amenajare Magazine, Design De Magazine, Concepte Boutique, Design Boutique,