Harrods has launched its new Fresh Market Hall – the second stage of the Taste Revolution, the monumental refurbishment of the store’s historic Food Halls. Following the launch of the Roastery & Bake Hall, the Fresh Market Hall celebrates the everyday essential done exceptionally well, with provenance, convenience and seasonality at the forefront. Designed by David Collins Studio, the Fresh Market Hall takes inspiration from London’s buzzing food scene, with take home dishes from the Harrods Deli reimagined by Harrods chefs alongside a showcase of the finest fresh produce, meat, fish and poultry.
At the heart of the Fresh Market Hall is the newly redesigned Deli, which offers a range of elevated classics including beef Wellington and salmon en croûte, as well as new dishes such as Asian slow-cooked beef short rib and the ultimate truffle macaroni and cheese. All the dishes are lovingly and freshly prepared throughout the day by Harrods' 150 in-house chefs, using ingredients sourced directly from the Food Halls.
'Opening the Fresh Market Hall will allow us to bring my team of 150 in-house chefs to the forefront, servicing our foodie customers directly and introducing the chefs’ brand new creations to the Harrods Deli counter. I can’t wait for customers to taste the new dishes!' says Harrods executive chef, Andy Cook.
Alongside The Deli is the Rotisserie where customers can select rotisserie chicken, and can enjoy the new must-have Sandwich of the Day made with signature sourdough that’s baked fresh every hour in the Roastery & Bake Hall.
Next to The Deli is the fruit and vegetable offering, where customers can choose from a showcase of the freshest produce curated by season. The fruit and vegetables in the Fresh Market Hall are sourced from around the UK and abroad, with a focus on freshness and seasonality. Harrods customers have the opportunity to create a unique dish at the new Vegetable Butchery where they can customise chops, mixes and readily prepare any vegetable mix desired.
The fish and meat counters feature the finest harvests from land and sea, celebrating British produce alongside the best international breeds. As well as offering an eclectic selection of both fish and shellfish, the Fishmongers also offers filleting, hand-carving and seasoning services. At The Butcher, customers can choose from a selection of British specialty breeds and seasonal game, as well the best cuts from around the world including Kobe, wagyu, Pyrenean lamb and Iberian pork.
Harrods, Fresh Market Hall, Roastery & Bake Hal, David Collins Studio, Harrods Deli, Vegetable Butchery, British Specialty Breeds, Pyrenean Lamb, Brand New Creations