J&M Davidson boutique in London by Universal Design Studio
The British luxury leather goods and ready-to-wear label J&M Davidson commissioned Universal Design Studio to design their boutique located on Mount Street, Mayfair.
The project unites the brands key values with its location creating a sense of romance and discovery through a commitment to quality and craftsmanship. â€˜Modern luxuryâ€™ was a key theme in the clientâ€™s brief which led to the creation of a fresh and contemporary look for the store whilst using the timeless and understated design language characteristic for the brand. The location on Mount Street in Mayfair was a key inspiration for Universal. The material palette references the terracotta tones of the building faÃ§ade and the soft curves of bespoke furniture echo the exterior detailing.
The brandâ€™s commitment to craftsmanship, quality and attention to detail is explored through the creation of bespoke crafted elements and a material palette that juxtaposes traditional materials such as brass and leather with cast concrete and glass. The tactility of the chosen natural finishes reflects the brandâ€™s interest in crafted quality materials. A Sculptural cantilevered staircase with treads cast in solid terrazzo and a leather-wrapped handrail sit alongside hand-made display plinths in terracotta and cast glass. Soft and sculptural forms of the plinths reference the detailing of the building exterior. A light and soft material palette creates a delicate backdrop for the product.
Client: J&M Davidson
Status: Completed 2015
Design Team: Elif Duztepe, Jason Holley, Satoshi Isono, Alexey Kostikov
Collaborators: Nicholas Chandor, Rebecca Louise Law
Photographer: Charles Hosea
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