Delvaux first boutique in Rome by Vudafieri-Saverino Partners
The Belgian Maison has inaugurated its first Flagship in the Italian capital. Designed by the Studio Vudafieri-Saverino Partners, the new boutique recalls
the spirit of an ancient Roman house, reinterpreted with irony and in a modern key.
Delvaux, the oldest fine leather luxury goods house in the world, has inaugurated a new Flagship store in the heart of the Eternal City, located in a historic building in the exclusive Piazza San Lorenzo in Lucina. This opening follows the one of the Milanese boutique, confirming the increasingly prominent role the Italian market is playing for the brand.
The interior design project is by the studio Vudafieri-Saverino Partners - based in Milan and Shanghai - which has been responsible for the world concept of Delvaux boutiques since 2012: over 42 worldwide, of which 15 in Europe, 7 in Japan, 17 in the rest of Asia and 3 in North America. The concept, created in collaboration with Delvaux’s Chairman and CEO Jean-Marc Loubier, uses the language of interior decoration to celebrate the Belgitude and creativity of the Maison in a different way according to the characteristics of each city. This makes every Delvaux boutique unique.
The leit motif of this new flagship store is the Domus Romana, the typical house inhabited by the upper classes in the ancient Rome. The concept arises from the equivalence between the boutique plan and the layout of the traditional Roman homes, articulated between: Atrium (entrace), Tablinum (living room), Peristilum (the private, inner courtyard) and Triclinum (formal dining room).
Delvaux collections and accessories are thus to be found in rooms that recalls a modern Domus Romana. A succession of areas from public to more and more intimate: the result is a shopping experience that offers a progressive sense of exclusivity.
Entering the boutique, the customer is welcomed to the first two rooms of the "domus": the Atrium and the Tablinum, where an original Venini chandelier of the ‘70s stands out. A very rare piece made of 500 hanging glass rods in the shape of “Fiocco di Neve”. The chandelier illuminates a wooden sculpted and painted Italian gaming table from the 17th century. A decorative element worthy of a museum collection.
The entrance’s floor, in Travertino Navona marble, presents a lozenge pattern with brass inserts, giving a further touch of preciousness to the rooms.
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