Bugaboo â€“ A store for future parents
The new Bugaboo Retail Identity was born out of the Dutch brandâ€™s original DNA. An aesthetically led and uncompromising brand â€“ A retail environment that captures its innovation and character. A system of modular frames brings together Bugabooâ€™s bright color palette and bold photography. It creates a storytelling platform that helps parents navigate the range. The color palette was extended and amplified in-store providing both orientation and communication. At the heart of the new system is a single platform, made to fit any type of stroller. An â€˜Ikea likeâ€™ construction of stainless steel frames. All components fit seamlessly together, or can work on smaller scale for individual strollers â€“ allowing stores to create their own displays.
Creative Director â€“ Marck Hoogland
Designer â€“ Kai Nobbe
Photography â€“ Iris Duvekot
bugaboo store, stroller store, baby store, bright color palette, future store, stroller store design, baby store design, Kai Nobbe