Bilder & De Clercq 360° brand by …,staat, Amsterdam

New food initiative Bilder & De Clercq, located in Amsterdam, recently opened its doors to the public, introducing a great range of fresh, homemade dishes to cook in the comfort of one’s own home.

HOW IT WORKS
The idea behind Bilder & De Clercq is simple: a store, arranged by dish, where all the ingredients of that particular dish are offered in the exact amount required for either one or two persons. On the enclosed recipe card, Bilder & De Clercq explains step-by-step how to prepare the dish quickly, easily and in the right way. Visitors can choose between 14 different dishes, divided over seven presentation tables. Recipes are tasty and healthy and developed by professional chefs with the emphasis on easy, fresh homemade meals. Also available at Bilder & De Clercq: a selection of fine wines, fresh bread, desserts, kitchen equipment and a variety of organic products such as jam and olive oil...

MAKING A DIFFERENCE
Because people buy the exact amount of ingredients required, shopping at Bilder & De Clercq automatically means spending less on products you’ll never use, thus contributing to a better environment.

CONCEPT & DESIGN
…,staat creative agency developed the total concept for Bilder & De Clercq; from the name, brand, identity, photography and communication to coffee cups and denim aprons (made by students of The Amsterdam Jeans School). The complete interior with bespoke presentation furniture fits perfectly with the store’s innovative character, as opposed to the traditional aisles of a supermarket.